← Back to work
Rakvere Case study
Food · Campaign website

"Eesti Siga" — the Estonian Pig.

Rakvere — Food / Campaign website. A long-scroll storytelling site built to make the origin of Estonian pork tangible — from piglet to farm to plate. The site walks visitors through how the pigs grow, how the farms are run and certified, and where the meat ends up, using photography, simple data points and a farm locator map to build trust in the "Eesti Siga" quality mark.

Client
Rakvere
Timeframe
2013
Role
UX / UI Designer
Scope
UX · UI · Campaign website
01

Recognized work.

The "Eesti Siga" campaign was recognized at two of Estonia's leading design and advertising competitions.

SILVER — ADC*E Estonia Awards 2013
Estonian Pig campaign, web edition.
FINALIST — Golden Egg (Kuldmuna) 2014
Estonian Pig campaign.
Rakvere Estonian Pig campaign silver award certificate at ADC*E Estonia Awards 2013 and the award being presented on stage
ADC*E Estonia Awards — Silver, "Eesti Siga" campaign 2013
02

From farm to plate.

A one-pager built to introduce the Eesti Siga quality sign and the Rakvere pig-growing process as simply as possible — visuals and parallax carrying the story with minimal text, all photography and video shot for the site alone, and accessed on-pack via QR codes straight from the store.

Eesti Siga campaign website full-page scroll showing hero, growth stats, piglet photography, farm certification and a map of Rakvere farms
Campaign site — long-scroll story, growth data, farm map Web
More work

Back to selected work.

View all case studies ↗