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Case study
Case study
Case study
Automotive · iPad sales tool
Lexus GS — iPad dealership tool. The new Lexus GS was full of new innovative gadgets — so was its salesman. All interaction with the car happened on an iPad in the dealership: controlling the big showroom screen, checking augmented reality models, taking part in competitions, alongside all the usual stuff — videos, equipment grades, colors.
The Virtual Salesman won gold at two of Estonia's leading design and advertising competitions.
One iPad drove the whole showroom experience: pushing content to the big screen, walking customers through augmented reality models of the car, running in-store competitions, and covering the standard ground — walkthrough videos, equipment grades and colorways — all without the salesman leaving the customer's side.
