Lottery · Web platform

Playing it simple.

Eesti Loto — Lottery / Web platform. Eesti Loto runs six different games — Eurojackpot, Vikinglotto, Bingo Loto, Keno, Jokker and games of chance — under a single account, e-wallet and ticket-buying flow. The redesign had to make switching between very different game formats feel like one coherent product, without slowing down the moment that matters most: buying a ticket.

Client: Eesti Loto
Timeframe: 2017
Role: Senior UX Designer
Scope: UX · UI · Web platform

One front door, six games.

The homepage leads with the current campaign and jackpot, then hands off to a single game-picker strip — each game showing its own live jackpot and a direct "Let's play" — so picking a game and starting a ticket takes one click from landing.

Eesti Loto homepage with Viking Lotto campaign hero and a game picker strip for Eurojackpot, Vikinglotto, Bingo Loto, Keno and Jokker

Homepage — campaign hero, game picker, account & e-wallet Web

Buying a ticket shouldn't be work.

Bingo Loto's grid-based ticket, with its own field logic, quick-pick and Joker add-on, is one of the more complex formats in the portfolio. Tickets are managed as a running list that stays open while you fill numbers, so players can build several tickets, top up their e-wallet mid-flow, and check out without losing their place.

Eesti Loto Bingo Loto game page showing ticket list, number grid with quick pick, Joker rows and e-wallet top-up

Bingo Loto — ticket builder, quick pick, Joker, e-wallet top-up Web

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