Streaming · TV package landing

Redesigning Go3's TV package page.

Go3 — Streaming / Pricing landing. A full redesign of the TV subscription landing page — the highest-traffic, highest-stakes page in the product. Every section rebuilt for clarity: header, package cards, additional info panels and FAQ, aimed at reducing friction on the page that carries the most conversion pressure.

Client: Go3 (TV3 Group)
Timeframe: 2026
Role: Senior UX Designer
Scope: UX · UI · Conversion design

Before and after.

The original page buried its strongest arguments in a slow, animated header and a dense package comparison. The redesign surfaces the offer immediately and lets customers compare packages without extra clicks.

Before

After

What changed.

Section by section — the reasoning behind each decision.

The entire menu stayed on the package subscription page, so there'd be no difference from other content pages.
An icon was added to the language selector for clarity, and the account and search icons were updated.
The "Subscribe" button uses clearer wording: "Subscribe TV package".

Header

The "3" logo is fully highlighted in the background, reinforcing brand awareness and credibility.
Animated arguments took time to read — instead, the provider name and a large slogan are shown as a static label.
New arguments with shortened wording and icons are all visible at once, for a faster overview.

TV packages

Contract period is chosen with a large selector switch instead of tabs, making the active item clearer.
Added a "Viewers' favorite" label to one card, in a softer, more inviting green instead of the usual red.
Package names and prices are highlighted in a larger format.
Subscribe wording changed to "I want a package" instead of "Select package" — more personal and softer.
Channel counts and streaming service logos are grouped into one block to reduce text and simplify the overview.
Argument lists are shorter, with content text sized 16px instead of 14px.
Additional package info now opens in a side panel in the same view, instead of a new content page.

Additional information

Package name, price and subscribe button now form a separate header block — with a bolder red-background version available if desired.
Streaming services are shown as larger icons plus a text list, with room for tooltip-level detail underneath.
Package arguments live in an entertainment block alongside logos of international leagues sports fans recognize.
The channel count and list are shown as text — logos were harder to read on the package card and cumbersome to navigate in a small window.

Questions

"FAQ" was replaced with the clearer "Frequently Asked Questions".
The Go3 intro text was significantly shortened, with a supporting visual added for more emotional pull.
The accordion's opening icon moved to the right, making it easier to tap in mobile view.
Micro-interactions were added to row backgrounds and icons — turning text red could cause contrast and accessibility issues.

Movie rental

The block is now solved compactly instead of spanning the full screen width.
The button "Create a FREE Account" was replaced with "Create a Go3 Account".

Footer

Very small footer text was replaced with larger, more readable text.
Horizontal links were reorganized into columns and lists for better overview.
Added links to Go3's social media accounts to build brand awareness and trust.

More work

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