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Activate Case study
Health · Activity rewards app

Rewarding everyday movement.

Activate — Health / Activity app. The app rewards you with points for everyday movement like walking, workouts, and wellness activities. Points redeem for cash, wellness products, or services in the in-app reward shop, while challenges keep you motivated by competing with friends, coworkers, or groups for extra points — making staying active fun, social, and rewarding.

Client
Activate Health
Timeframe
2022
Role
Senior UX Designer
Scope
UX · UI · Product design
01

Movement, automatically.

Once set up, Activate works automatically in the background — turning things people already do, like walking or a workout, into points redeemable for cash, wellness products or services, without extra logging or effort.

Activate app onboarding: dashboard score screen, main focus selector, and daily readiness screen
Onboarding & dashboard — focus selection, daily Activate Score, readiness detail iOS · Android
02

Social by design.

Challenges let people compete with friends, coworkers, or groups for extra points, and a direct line to a personal coach keeps motivation high through a structured, day-by-day program.

Activate dashboard score screen alongside a coach messaging conversation
Score & coaching — daily score breakdown, coach chat for the 90-day program iOS · Android
03

Selling the system.

The marketing site introduces Activate's four pillars — health audit, health sprints, action library, and personal coaching — and carries the same dark, warm visual language as the app itself, down to testimonials and partner logos.

Activate marketing landing page with hero, four feature pillars, video section, testimonials and partner logos
Marketing site — hero, feature pillars, testimonials, partner logos Web
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